Gods Unchained

Project Details

As the Senior UI Designer on this project, my role focused on enhancing the Style Guide, designing new UI layouts and screens for a game built on Unity Engine, creating marketing artwork and templates, and developing an innovative approach to presenting expansion lore and new deck information. I also worked on engaging users in the evolving story, ensuring an immersive experience that would have them coming back for each release.

Software Used
Figma, Adobe Suite, Unity, Miro.
Year
2022 - 2025
My Role
Senior UI Designer
Live Project
Link
Gods Unchained
Gods Unchained

Challenges

  • Keep Style Guide updated as the development progresses.
  • Create new expansion icons, pages and themes.
  • Create UI for new features for every new update.
  • Create UI for Lore and Storytelling.
  • User test daily play and earn with the UX team.
  • Perform user testing for UI.

Objectives

  • Rebuild website using Webflow to expand lore and story telling.
  • Create new assets and elements.
  • Keep the Atomic Style up to date for developers.
  • Work with marketing and story writer to test best methods for delivering story and expansions.
  • Create new icons for combat log, user test icons and reiterate.
  • Design new elements and implement them into launcher.
Gods Unchained

Solution

  • Made Website in Webflow with proper analytics, providing more information, story and lore for each expansion that was embraced by the community.
  • Made new icons for Combat Log, tested with users and reiterated for final designs.
  • Made new assets for both ingame, launcher and website.
  • Updated Atomic Style Guide for Developers
  • Created templated for Marketing using Figma.
  • Helped Create Battlepass and Quest system.
  • Created Daily Play and Earn Page.
Gods Unchained
Gods Unchained

Conclusion

Through my work on Gods Unchained, I was able to help contribute to grow the player base to over 450,000 registered users and 100,000+ Monthly Active Users. This was achieved working with Marketing and the Lead Story Writer by engaging the player base and community on discord, we designed ARG's, dropped blogs and weekly slow dripped story arcs and got the users involved in finding out what happens next in the story and giving clues to what expansion may come next.

The combat log upgrades were also very well received by the community, helping them easily identify what had just happened in battle as well as revise previous strategies.

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Designed & Developed by JK Lovelock